Real world uses of Twitteron Sep 23 in Blogging, Social Media by Adam
I was in New York City recently, and had the opportunity to experience how many businesses are harnessing social media tools to communicate with their customers.
My son happened to be watching The Best Thing I Ever Ate on the Food Network recently and saw a segment on NYC food trucks. When we made our family trip to the Big Apple this month, we made it a point to search out a few of the highlighted vendors.
One of the “must visit” locations was Big Gay Ice Cream Shop. The owners of The Big Gay Ice Cream truck were going to have the Grand Opening of their first brick-and-mortar store while we were in New York City. With ice cream offerings with names like Salty Pimp, Bea Arthur, and ingredients and toppings like Olive Oil & Sea Salt, Toasted Curried Coconut, Wasabi Pea Dust, Dulce de Leche and Nutella we knew we were in for a treat.
We ate dinner at a restaurant on the Upper West Side (UWS) of Manhattan the night of the BGIC Grand Opening. By the time we had finished eating and decided to get dessert, in was after 10 p.m. My son tweeted a message to make sure that the Grand Opening was still taking place and verify the hours of operation. A few minutes later, he heard back
Big Gay Ice CreamHoly moly. You people are giving us the most incredible opening day imaginable. We’re going to stay open til midnight. THANK YOU ALL.
We figured, “plenty of time to ride the subway to Lower Manhattan”.
When we arrived at the Times Square Station, we realized that several of the subway lines were undergoing routine maintenance, including the “L” train, the one we needed to take us to our destination. We had been riding several of the North-South trains all week, but hadn’t ridden this particular East-West train. We couldn’t really judge how long it would take us if we took some of the suggested detours ( Take this bus to this station where you can get back on the “L” train to get to where you are going…)
While we stopped and debated for 30 seconds the pro’s and con’s of continuing on ( we still had 25 minutes to get to BGIC ), my son consulted Twitter again
Big Gay Ice Cream Im closing the line for tonight. WOW WOW WOW it’s going to be a bit before we serve all these amazing folks who are queued up.
With the decision made for us, we decided that we would make the trip the following night, much earlier so we could enjoy some of that ice cream goodness!
What impressed me about BGIC’s use of Twitter is that no one needed to stop helping customers to answer the phone and field the same questions over and over again,
“Are you open? Oh, I guess you are.”
“How late are you open?”
“Where are you located?”
They could answer the tweets they felt needed attention, and because of the short nature of tweets, it only took a few seconds to answer any one tweet.